Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager who will manage omni-channel direct marketing campaigns.

Key Responsibilities

• Build and execute campaigns in Braze, ensuring technical quality across multiple channels
• Conduct quality assurance checks and troubleshoot technical issues related to campaign execution
• Collaborate with stakeholders and monitor campaign performance, providing updates and recommendations

Required Qualifications

• Bachelor's degree in marketing, communications, technology, or a related field preferred
• 5-8+ years of experience in Direct-to-Consumer lifecycle marketing with enterprise-grade marketing automation tools
• Strong understanding of lifecycle/CRM marketing concepts and best practices
• Proficient in HTML and CSS for campaign content updates and optimizations
• Experience with performance reporting and data analysis tools such as Excel, Tableau, or similar