Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead email and SMS marketing strategies that enhance customer engagement and conversion.

Key Responsibilities

• Enhance customer journeys through Braze, improving application and conversion rates
• Design and implement segmentation strategies tailored to customer needs
• Develop KPIs and reporting to measure the lifecycle program's impact on business goals

Required Qualifications

• 4-6 years of experience in email and SMS marketing programs
• 2+ years of experience with the Braze platform
• Strong analytical skills for creating reporting frameworks
• Experience with event-based systems and customer journey mapping
• Background in direct-to-consumer marketing; experience in financial services preferred