Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to support end-to-end lifecycle marketing initiatives.

Key Responsibilities

• Increase the pipeline of opportunities for the Sales team
• Develop AB testing roadmap to optimize customer journey stages
• Optimize email nurture programs to enhance customer retention and engagement

Required Qualifications

• 5-7 years of experience in B2B customer marketing, preferably in digital manufacturing or eCommerce
• Experience in designing and implementing cross-functional email marketing campaigns
• Proven track record of successful customer marketing programs
• Basic understanding of integrated marketing tech stacks and data flow
• Expertise in segmentation, list management, and email marketing best practices