Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Engage customers to encourage actions towards publishing milestones
• Develop and execute multi-channel retention marketing campaigns
• Maintain and optimize journey maps to enhance loyalty and retention strategies

Required Qualifications

• 4+ years of experience in customer marketing and retention strategy
• Bachelor's degree in marketing, communications, or related discipline; Master's degree is a plus
• Experience with marketing automation software (ESPs, CDPs, CRMs)
• Proficiency in delivering multichannel strategies and A/B testing
• Experience in customer research, journey mapping, and loyalty programs is a plus