Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager who will drive pipeline and revenue through intelligent email marketing and full-funnel lifecycle programs.

Key Responsibilities

• Own outbound and nurture email programs for prospects and open opportunities
• Design and optimize onboarding, retention, and expansion campaigns to deepen product adoption and customer value
• Utilize AI tools to accelerate content production, personalization, and campaign optimization

Required Qualifications

• 4 to 6 years of B2B SaaS marketing experience, including at least 2 years in lifecycle or email-specific roles
• Strong experience running email programs for both new pipeline generation and post-sale lifecycle marketing
• Familiarity with AI tools and their impact on marketing workflows
• Track record of increasing email engagement and boosting retention
• CRO experience across email and landing page testing and optimization