Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle & Engagement Marketing Manager.

Key Responsibilities

• Lead the strategy and execution of lifecycle programs across activation, engagement, and expansion
• Build and manage automated workflows and nurture sequences in HubSpot
• Track and analyze lifecycle performance to optimize activation, conversion, and cross-sell outcomes

Required Qualifications

• 4-7+ years of experience in lifecycle, demand generation, or campaign marketing (B2B SaaS or MedTech preferred)
• Strong hands-on experience in HubSpot (workflow and landing page creation)
• Deep understanding of how lifecycle marketing supports sales and customer success
• Data-driven and energized by building structured programs from insights
• Effective cross-functional collaborator in fast-paced environments