Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive engagement and retention for digital banking customers.

Key Responsibilities

• Build, QA, and deploy automated lifecycle campaigns across various communication channels
• Map and refine customer touchpoints to enhance product adoption and account usage
• Manage segmentation and audience targeting based on data insights and performance metrics

Required Qualifications

• Bachelor's degree required
• 4-6 years of experience in lifecycle, CRM, or marketing automation, preferably in fintech or banking
• Expertise in Braze or a comparable automation platform
• Proficiency in HTML for mobile-optimized email templates
• Basic SQL knowledge preferred