Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior LifeCycle Marketing Manager.

Key Responsibilities

• Build and optimize lifecycle programs across onboarding, activation, expansion, and retention
• Own end-to-end email execution in HubSpot, including segmentation, workflow automation, and deliverability
• Implement data-driven improvements to enhance engagement, conversion, and retention

Required Qualifications

• 5+ years of experience in lifecycle or CRM marketing, focusing on email strategy and performance optimization
• Proven experience managing email programs across the customer lifecycle
• Hands-on experience with HubSpot or similar ESP/CRM platforms
• Strong understanding of email deliverability and compliance regulations