Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee end-to-end campaign development and execution.

Key Responsibilities

• Develop and manage evergreen nurtures to drive adoption and engagement
• Design personalized onboarding experiences for various personas and segments
• Analyze results and provide performance updates to inform campaign optimizations

Required Qualifications

• 5+ years of experience in lifecycle marketing or CRM marketing
• Proficiency in tools such as Iterable, Appcues, and Mixpanel
• Experience managing complex email nurtures across various lifecycle stages
• Self-starter with the ability to drive strategic and tactical workstreams
• Experience collaborating with cross-functional teams on campaign execution