Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee customer adoption, expansion, and retention programs.

Key Responsibilities

• Execute lifecycle journeys for install base customers across various channels focused on adoption, expansion, and renewal
• Utilize customer and product data to define segments and tailor campaigns accordingly
• Run experiments and analyze performance to optimize customer journeys and improve utilization

Required Qualifications

• 3-5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, preferably in B2B SaaS
• Hands-on experience with lifecycle/marketing automation tools
• Strong data literacy and experience in performance reporting
• Proven track record of running A/B and multivariate tests
• Ability to collaborate effectively with Sales and Customer Success teams