Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead user engagement across the Waypoints platform.

Key Responsibilities

• Design and manage user journeys across onboarding, activation, engagement, retention, and renewal
• Launch automated campaigns to convert free users into paying subscribers and reduce churn
• Collaborate with cross-functional teams to align lifecycle efforts with feature launches and campaigns

Required Qualifications

• 4 to 6 years of lifecycle marketing or CRM experience
• Proven success with engagement and retention for a subscription-based product
• Experience with mobile apps and understanding of mobile user behavior
• Hands-on experience with Iterable
• Strong analytical skills with experience using data to shape lifecycle strategy