Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead engagement, retention, and reactivation strategies for their Letters business.

Key Responsibilities

• Map and manage the full lifecycle from first send to repeat engagement
• Develop multi-channel campaigns that deliver timely communications to users
• Track and measure activation, retention, and lifetime value across user cohorts

Required Qualifications

• 4-6 years of lifecycle marketing or CRM experience
• Hands-on experience with Iterable
• Familiarity with WordPress or similar CMS
• Strong project management and segmentation skills
• Analytical and creative mindset