Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Develop and manage the lifecycle marketing strategy across various channels, aligning with business goals
• Oversee the execution of automated campaigns and testing strategies to optimize performance
• Lead cross-functional alignment to enhance the customer journey and improve product adoption

Qualifications

• Bachelor's degree required; advanced degree preferred
• 7-10 years of experience in lifecycle marketing or CRM, preferably in regulated industries
• Expertise with marketing automation platforms like Braze or Salesforce Marketing Cloud
• Strong HTML skills; SQL proficiency preferred
• Proven ability to influence cross-functional teams and lead strategic initiatives