Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to build and scale its lifecycle marketing program.

Key Responsibilities

• Develop and manage email nurture programs for all stages of the buyer journey
• Partner with Demand Generation and Sales teams to create campaigns that drive qualified lead generation
• Collaborate with Product Marketing to develop compelling email content and leverage AI tools for personalization

Required Qualifications

• 3-5 years of experience in lifecycle or email marketing in a B2B SaaS environment
• Proven track record in managing email marketing programs that drive measurable pipeline and revenue growth
• Strong analytical skills to interpret campaign data and develop actionable strategies
• Proficiency with marketing automation platforms and analytics tools
• Experience with AI tools for workflow automation and campaign optimization