Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to scale lifecycle-focused campaigns across the buyer and customer journey.

Key Responsibilities

• Lead the orchestration of integrated lifecycle campaigns in partnership with various marketing stakeholders
• Utilize data-driven insights to refine campaign design and optimize customer engagement
• Foster collaboration across marketing teams to ensure consistent messaging and maximize impact

Qualifications/Requirements

• 5+ years of experience in B2B marketing, demand generation, or campaign management, preferably in technology or SaaS
• Proven track record of executing global, multi-channel campaigns
• Growth marketing mindset with expertise in testing and optimization
• Data-driven decision-making skills and experience with AI tools in marketing workflows
• Strong collaboration skills and ability to work cross-functionally