Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive revenue growth and user engagement through various marketing channels.

Key Responsibilities

• Optimize and drive performance of the lifecycle marketing revenue program
• Translate strategy into execution by partnering with teams to run promotional campaigns
• Manage and optimize lifecycle marketing performance, including forecasting and reporting

Required Qualifications

• 5-7 years managing lifecycle marketing programs for 500K+ users at consumer-tech companies
• Deep familiarity with email, push, SMS, and in-app channels
• Strong understanding of revenue generation strategies and customer lifecycle tactics
• Exceptional analytical skills for complex analyses and marketing decisions
• Experience managing external agency relationships and internal stakeholders