Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee email and nurture channels from strategy to execution.

Key Responsibilities

• Lead integrated strategy for lifecycle marketing campaigns, focusing on email and nurture-led programs
• Transform leads and MQLs into SRLs through engagement and conversation-driving campaigns
• Drive end-to-end campaign orchestration, including strategy, execution, and performance reporting

Required Qualifications

• 3+ years of experience in marketing, sales, or consulting, preferably in a B2B SaaS environment
• Hands-on experience with Marketo or a comparable marketing automation platform
• Working knowledge of Salesforce CRM, including campaign tracking and lead flow
• Understanding of email compliance and deliverability best practices
• Experience using AI tools to enhance campaign production and efficiency (preferred)