Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to engage, convert, and retain customers throughout their journey.

Key Responsibilities

• Own and evolve the lifecycle marketing strategy across email, SMS, and other channels
• Design and manage full-funnel lifecycle programs, including onboarding, activation, and retention
• Analyze performance across lifecycle KPIs and translate insights into actionable strategies

Required Qualifications

• 4+ years of experience in lifecycle, CRM, or retention marketing roles
• Hands-on experience managing email and SMS programs for an eCommerce or consumer brand
• Strong analytical skills with experience using analytics platforms and spreadsheets
• Experience building and managing automated customer journeys
• Ability to manage multiple initiatives in a fast-paced environment