Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle & Retention Marketing Manager.

Key Responsibilities

• Develop and execute a lifecycle strategy to enhance customer engagement and brand loyalty
• Manage and optimize ongoing campaigns and automation workflows for seamless execution
• Lead the production of email and SMS campaigns, including segmentation and A/B testing

Required Qualifications

• 4-6+ years of experience in digital, email, and SMS marketing, preferably in DTC or retail
• Proficiency with CRM campaign management tools like Maestro
• Ability to collaborate with product and merchandising teams for marketing initiatives
• Strong analytical skills to assess performance metrics and implement optimizations
• A genuine love for pickleball or a strong desire to engage with the community