Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee the end-to-end lifecycle strategy for customer activation, retention, and revenue growth.

Key Responsibilities

• Design and implement lifecycle journeys across activation, retention, expansion, and reactivation
• Own and optimize email marketing campaigns and in-app messaging to enhance user engagement and retention
• Analyze performance metrics and run A/B tests to improve conversion rates and customer behavior insights

Required Qualifications

• Deep expertise in HubSpot and hands-on experience with Userpilot or similar tools
• Proven track record in running lifecycle programs that drive revenue
• Experience with transactional email platforms like Postmark is a plus
• Familiarity with product analytics tools such as Mixpanel or Preset is strongly preferred
• Ability to operate independently and provide constructive feedback