Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager - Acquisition.

Key Responsibilities

• Design and execute multi-channel lifecycle programs to drive product adoption
• Collaborate with Product Marketing to create customer-facing lifecycle campaigns for new features
• Analyze campaign performance and customer behavior to optimize targeting and timing

Required Qualifications

• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
• Proven experience building and optimizing lifecycle campaigns
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic
• Working knowledge of Salesforce, Snowflake, and Sigma
• Ability to independently manage multiple initiatives across cross-functional teams