Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee lifecycle marketing initiatives for issuers raising capital on its platform.

Key Responsibilities

• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention
• Build and optimize HubSpot programs including workflows, sequences, and lead scoring
• Create and manage multi-channel communications, including onboarding series, milestone reminders, and performance check-ins

Required Qualifications

• 3-6+ years in lifecycle/CRM marketing, marketing operations, or retention marketing
• Proficient in HubSpot, including building workflows and segmentation
• Strong copy and messaging instincts with a customer-first approach
• Analytical mindset with the ability to use data for optimization
• Experience with email program management, including templates and testing