Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive user engagement and revenue through email marketing strategies.

Key Responsibilities

• Plan, execute, optimize, and report on lifecycle email campaigns
• Develop automated lifecycle campaigns and data-driven audience strategies
• Collaborate with cross-functional teams to align on campaign execution and performance analysis

Required Qualifications

• 5-9 years of experience in lifecycle or email marketing in a B2C environment
• Hands-on experience with enterprise marketing automation platforms
• Strong understanding of segmentation, dynamic content, and email personalization strategies
• Bachelor's degree in Marketing, Communications, Economics, or related field
• Analytical mindset with the ability to interpret campaign performance