Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to develop and optimize user lifecycle strategies for their mental health platform.

Key Responsibilities

• Develop and manage the end-to-end lifecycle marketing strategy focused on provider performance and user engagement
• Design and implement automated multi-channel marketing campaigns while conducting A/B testing to optimize performance
• Monitor and analyze campaign performance, providing actionable insights and presenting results to stakeholders

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in lifecycle marketing or CRM management, preferably in a tech or healthcare environment
• Expert-level experience with marketing automation platforms, such as Iterable or HubSpot
• Basic working knowledge of HTML/CSS for template creation and troubleshooting
• Strong analytical skills to utilize data for informed decision-making