Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to drive customer growth and retention strategies.

Key Responsibilities

• Execute strategies for international customer ARPU growth and retention
• Build upsell and activation nurtures for new products and automate customer advocacy
• Plan communication cadences and manage marketing automation for customer outreach

Required Qualifications

• Bachelor's Degree
• Minimum 2 years of experience in lifecycle marketing for B2B companies
• Minimum 2 years of experience in a fast-paced environment managing dependencies
• Deep understanding of Marketo, Pendo, and Braze
• Good project management skills for multiple product launches and campaigns