Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to build and optimize programs that engage and retain a global community of scientists.

Key Responsibilities

• Execute and optimize lifecycle marketing programs across the customer journey from acquisition to retention
• Develop and manage onboarding and activation campaigns to enhance product adoption
• Monitor and report on lifecycle KPIs to recommend optimizations for engagement and retention

Required Qualifications

• 4-7 years of experience in lifecycle marketing, CRM marketing, or growth marketing, preferably in B2B SaaS
• Experience in building and optimizing onboarding and retention programs
• Strong understanding of customer journey mapping and segmentation strategies
• Hands-on experience with marketing automation and customer engagement platforms
• Experience running A/B tests to improve conversion and retention outcomes