Lifecycle Marketing Manager

Job Summary

A company is looking for a Manager, Lifecycle Marketing - Provider Network.

Key Responsibilities

• Develop and execute lifecycle marketing programs for provider engagement and retention
• Design personalized messaging strategies for different provider cohorts
• Collaborate with cross-functional teams to align lifecycle campaigns with business priorities

Required Qualifications

• 4-7 years of experience in CRM, lifecycle marketing, or related fields
• Experience in two-sided marketplaces or subscription businesses preferred
• Strong understanding of customer/provider journey mapping and lifecycle optimization
• Hands-on experience with modern ESPs and marketing automation platforms
• Experience running A/B tests and performance optimization across various channels