Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle & Growth Marketing Manager to lead audience engagement and demand activation across marketing channels.

Key Responsibilities

• Design and manage lifecycle marketing programs to guide prospects and clients through engagement stages
• Develop nurture programs aligned with enterprise buying cycles and maintain engagement between marketing interactions and opportunity development
• Analyze campaign performance and optimize engagement based on insights

Required Qualifications

• 5-8 years of experience in lifecycle marketing, growth marketing, or demand generation
• Experience in consulting, technology services, SaaS, or professional services environments preferred
• Strong capabilities in campaign strategy and execution
• Experience with thought leadership and webinar marketing
• Proficient in digital and paid media channels