Lifecycle Marketing Manager

Job Summary

A company is looking for a Manager, Lifecycle Marketing to design and optimize personalized communications across the student lifecycle.

Key Responsibilities:

• Design and optimize lifecycle marketing programs supporting various student engagement stages
• Build and manage automated journeys and campaigns in Salesforce Marketing Cloud
• Analyze campaign performance and translate insights into optimization recommendations

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of experience in lifecycle marketing or marketing automation
• Strong hands-on experience with Salesforce Marketing Cloud
• Proficiency in AMPscript, HTML, and email development
• Experience analyzing campaign performance and creating lifecycle reporting