Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee and enhance its email marketing strategy across the full funnel.

Key Responsibilities

• Develop and execute email campaign strategies and nurture programs to engage leads and support customer retention
• Manage webinar logistics and post-event follow-up to maximize pipeline impact
• Track and analyze key performance metrics to provide actionable insights for continuous improvement

Required Qualifications

• 3-5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology
• Proven success in building and optimizing nurture programs that drive engagement
• Strong analytical skills for interpreting performance data
• Experience with marketing automation platforms and webinar platforms
• Exceptional organizational and project management skills