Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee email and SMS marketing channels and execute lifecycle campaigns.

Key Responsibilities

• Manage day-to-day execution of email marketing and activate SMS as a new channel
• Monitor campaign performance, optimize engagement, and implement A/B tests
• Collaborate with cross-functional teams to align lifecycle campaigns with broader initiatives

Required Qualifications

• 3-5 years of experience in lifecycle, email, or CRM marketing
• Hands-on experience executing email campaigns end-to-end
• Experience working with external agencies or cross-functional teams
• Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)
• Strong organizational skills and detail-oriented mindset