Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager focused on onboarding and activation.

Key Responsibilities

• Design and execute multi-channel onboarding and activation lifecycle programs
• Own the onboarding lifecycle strategy to align communications with product-led onboarding flows
• Collaborate with Product and Onboarding teams to ensure seamless customer journeys

Required Qualifications

• 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS)
• Proven experience in building or supporting product-led onboarding or activation programs
• Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation
• Ability to manage multiple initiatives across cross-functional teams
• Strong execution and measurement skills with experience in optimizing lifecycle programs