Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle & Growth Marketing Manager to lead audience engagement and demand activation across marketing channels.

Key Responsibilities

• Design and manage lifecycle marketing programs to guide prospects and clients through engagement stages
• Develop nurture programs aligned with enterprise buying cycles and maintain engagement
• Lead webinar and virtual event programs from topic development through promotion and post-event nurture

Required Qualifications

• 5-8 years of experience in lifecycle marketing, growth marketing, or demand generation
• Experience in consulting, technology services, SaaS, or professional services environments preferred
• Strong capabilities in campaign strategy and execution
• Experience with thought leadership marketing and digital media channels
• Proactive, team-oriented self-starter with a collaborative mindset