Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to build and scale lifecycle marketing functions for customers.

Key Responsibilities

• Own lifecycle strategy and execution across various channels to enhance onboarding, activation, retention, and expansion
• Map and maintain end-to-end customer journeys, identifying key moments and opportunities for impact
• Design and execute lifecycle programs from ideation through launch, QA, and iteration

Required Qualifications

• 4-6 years of B2B lifecycle marketing experience, preferably in a product-led growth environment
• Expertise in marketing automation and CRM systems
• Strong analytical skills with experience using behavioral and product data
• Experience in building triggered, behavior-based lifecycle programs
• High product acumen and ability to identify impactful opportunities