Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee and enhance patient lifecycle strategies and communications.

Key Responsibilities

• Own and optimize the patient lifecycle strategy from lead capture to post-care engagement
• Lead content creation for patient communications and manage lifecycle programs
• Oversee email and SMS channels, ensuring a cohesive strategy and effective campaign execution

Required Qualifications

• Deep experience in building patient lifecycle programs, including email and SMS
• Hands-on experience with the lifecycle platform Braze
• Healthcare experience is strongly preferred
• Experience collaborating with Product, Growth, and Data teams
• Strong analytical skills with experience in reporting on conversion and engagement metrics