Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Develop and implement retention-focused lifecycle strategies and campaigns to increase repeat purchase rates and reduce churn
• Manage and optimize retention-focused lifecycle programs, including post-purchase and customer education flows
• Analyze key performance metrics and provide insights and recommendations for improving performance

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field
• 6 - 8+ years of experience in email marketing with a focus on lifecycle and retention marketing for DTC ecommerce brands
• Proven experience developing and implementing lifecycle strategies that improve customer retention
• Expert-level proficiency in Klaviyo, including advanced segmentation and automation
• Strong analytical skills with experience in interpreting lifecycle and email performance metrics