Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead the strategy and execution of Email and SMS marketing efforts.

Key Responsibilities

• Execute Email and SMS marketing strategies, ensuring compliance with data privacy regulations
• Collaborate with cross-functional teams to align lifecycle marketing with brand strategy
• Conduct A/B testing and optimize audience segments to enhance targeting and performance

Required Qualifications

• 2-4+ years of hands-on experience in Email/SMS marketing (DTC or agency)
• Strong expertise in Klaviyo and Attentive platforms
• Experience in lifecycle campaigns, segmentation, testing, and performance analysis
• Highly organized with the ability to manage multiple brands and priorities
• Proficient in Sheets/Excel and Slides