Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

• Drive the strategy for targeted Lifecycle Marketing experiences to address renewal risks and growth opportunities
• Design, deliver, and optimize targeted experiences that enhance key leading indicators for each lifecycle stage
• Analyze customer data to form experiment hypotheses and connect tactical activities with business objectives

Required Qualifications

• 5+ years of in-house marketing experience, preferably in B2B or SaaS
• Extensive experience in data-driven marketing design and activation
• Proficient in reviewing complex multi-relational customer data sets
• Experience with SaaS post-purchase metrics and customer behavioral insights
• Ability to work independently and manage projects from inception to delivery