Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead email strategy and execution across various marketing funnels.

Key Responsibilities

• Develop and execute a comprehensive email strategy focused on driving conversions
• Create and manage automated and personalized email campaign flows
• Analyze campaign performance and implement A/B testing for optimization

Required Qualifications

• Bachelor's degree in marketing or a related discipline
• 2+ years of experience in lifecycle marketing
• HubSpot certification
• B2B SaaS experience is preferred
• Salesforce and Asana Project Management experience is a plus