Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager responsible for building and optimizing lifecycle programs across email and webinars.

Key Responsibilities

• Own end-to-end email marketing and automation, managing all lifecycle email programs in Marketo
• Drive pipeline through webinar programs, overseeing the full lifecycle from topic ideation to post-event follow-up
• Measure and report on pipeline contribution, tracking MQLs and revenue attribution while maintaining database health and compliance

Required Qualifications

• Experience with Marketo and Salesforce for campaign strategy and execution
• Proven track record in email marketing, automation, and lead nurturing
• Familiarity with webinar production and optimization
• Understanding of lead scoring, routing logic, and sales follow-up processes
• Knowledge of compliance requirements such as CAN-SPAM, GDPR, and CASL