Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager for a 2-3-month contract.

Key Responsibilities

• Manage the full production cycle for lifecycle emails, including newsletters and product updates
• Maintain the marketing communication calendar to ensure consistent messaging across customer segments
• Provide weekly performance reports on key metrics and execute A/B testing for email campaigns

Required Qualifications

• Bachelor's degree in a related field, preferably in business or marketing
• 3+ years of experience in lifecycle marketing
• Advanced hands-on experience with Pardot for marketing automation
• Experience with Pendo or similar tools for analytics and user behavior tracking
• Proficiency in Asana and Slack for project management and coordination