Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketer to strategize and optimize customer lifecycle programs.

Key Responsibilities

• Execute and optimize customer lifecycle programs to drive product adoption, cross-sell, and upsell
• Collaborate with growth, product, and data teams to identify user journey friction points and develop messaging strategies
• Analyze performance and iterate on customer lifecycle journeys to improve conversion rates

Required Qualifications

• 4+ years of experience in lifecycle or email marketing
• Hands-on proficiency with email marketing and enterprise-level marketing automation tools
• Experience analyzing marketing experiments using tools like Omni, Hex, or Looker
• Fluency in AI with examples of optimizing workflows and campaigns
• B2B or B2C SaaS experience is a strong plus