Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to enhance customer journeys and drive engagement across its travel platform.

Key Responsibilities

• Design and implement comprehensive lifecycle programs for onboarding, activation, engagement, retention, and advocacy
• Create data-informed user journeys that guide customers from signup to power user adoption
• Build a testing framework to validate messaging and strategies, and analyze performance to improve product metrics

Required Qualifications

• 4+ years in lifecycle, CRM, or growth marketing roles with a focus on product adoption and retention
• Proficiency in data analysis using tools like Looker and Snowflake, and comfortable with SQL
• Exceptional copywriting skills for customer communication
• Experience collaborating with Product teams and influencing product outcomes
• Hands-on experience with Customer.io or similar marketing platforms