Lifecycle Marketing Manager

Job Summary

A company is looking for a Marketing Manager, Lifecycle.

Key Responsibilities

• Develop and manage personalized, multi-channel marketing programs to enhance clients' financial knowledge and product engagement
• Collaborate with cross-functional teams to create programs based on qualitative and quantitative insights that align with business goals
• Oversee the end-to-end development of lifecycle marketing campaigns, including strategy, A/B testing, and performance reporting

Required Qualifications

• 4+ years of professional marketing experience focused on customer lifecycle marketing
• Experience with marketing automation across the customer journey
• Proven ability to translate data into actionable insights and strategic recommendations
• Experience running A/B and multivariate experiments in lifecycle channels
• BS or MS, or equivalent professional experience