Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to oversee email and SMS marketing programs.

Key Responsibilities

• Own the day-to-day execution of email and SMS campaigns in Klaviyo, including building, QA-ing, and launching
• Manage project timelines and campaign calendars to ensure timely deployment of marketing sends
• Run continuous A/B tests and partner with the Lifecycle Director on content roadmap and performance reporting

Required Qualifications

• 3-5 years of experience in lifecycle, retention, or growth marketing
• Deep, hands-on experience with Klaviyo is required
• Proven track record of executing email/SMS programs that drive revenue
• Strong understanding of HTML/CSS for email editing and troubleshooting
• Familiarity with Shopify integrations and data structure