Lifecycle Marketing Manager

Job Summary

Focused on prospect marketing, the full-time remote Lifecycle Marketing Manager will manage and execute targeted email, SMS, and push campaigns in Iterable to convert potential customers into committed members.

Key responsibilities

• Build and execute lifecycle campaigns targeting prospects across email, SMS, and push in Iterable
• Oversee day-to-day execution of key prospect moments, including lead nurture sequences and promotional campaigns
• Monitor funnel performance and report on key prospect metrics, supporting A/B testing and optimization efforts

Required qualifications

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience, including journeys, triggers, and A/B testing
• Strong understanding of prospect segmentation and conversion-focused messaging
• Detail-oriented with strong QA instincts
• Ability to manage multiple campaigns simultaneously in a fast-paced environment