Lifecycle Marketing Manager

Job Summary

Driving the execution and optimization of lifecycle marketing programs, the full-time Manager, Lifecycle Marketing will translate strategies into high-performing campaigns across email and SMS, ensuring timely and relevant communications while working remotely.

Key responsibilities

• Partner with leadership to develop lifecycle strategies and manage multi-step journeys supporting key stages of the student funnel
• Oversee day-to-day journey orchestration and lead testing and optimization efforts to enhance campaign performance
• Analyze campaign performance to derive insights for continuous improvement and ensure alignment with Student Success Center engagement strategies

Required qualifications

• 4-6+ years of experience in lifecycle marketing, email marketing, or CRM marketing
• Hands-on experience with campaign deployment in platforms like Salesforce Marketing Cloud or Marketo
• Proven ability to manage multi-step lifecycle journeys across email and SMS
• Strong analytical skills to translate data into actionable insights
• Experience mentoring or managing junior team members or shared resources