Lifecycle Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Lifecycle Marketing Manager opportunity focused on owning the end-to-end lifecycle marketing program, including strategy, automation builds in Iterable, and executing email and SMS campaigns, all while working remotely.

Key responsibilities

• Own and optimize Mixlab's lifecycle marketing program, including journey architecture and automated campaigns
• Write, design, and produce B2C email and SMS campaigns while maintaining brand voice and collaborating on content
• Track and report on lifecycle KPIs, using data analysis to identify trends and actionable recommendations

Required qualifications

• 3-5 years of experience in lifecycle, retention, or email marketing with hands-on automation building
• Proficiency in a marketing automation platform, preferably Iterable
• Strong copywriting skills and hands-on email design experience
• Analytical skills to manage reporting and performance analysis effectively
• Experience in a startup or high-growth environment, demonstrating a collaborative mindset