Lifecycle Marketing Manager

Job Summary

Owning the Braze platform and managing comprehensive messaging strategies, the full-time remote Lifecycle Marketing Manager will oversee all email and SMS communications, from onboarding to re-engagement campaigns, ensuring timely and impactful client messaging.

Key Responsibilities

• Manage the Braze instance, including campaign architecture, event tracking, and data hygiene
• Plan and execute email and SMS marketing campaigns, optimizing for audience targeting and engagement metrics
• Develop and maintain a segmentation framework to enhance client lifecycle messaging and personalization

Required Qualifications

• 4-6 years of lifecycle/CRM marketing experience with direct ownership of email and SMS programs
• Deep expertise in Braze, including building Canvas flows and managing deliverability
• Experience integrating a CDP with Braze and managing real-time data flows
• Strong knowledge of email deliverability best practices and A/B testing methodologies
• Bachelor's degree in Marketing, Communications, or a related field