Lifecycle Marketing Manager

Job Summary

Owning and evolving the email program across a growing portfolio of brands, the full-time Lifecycle Marketing Manager will lead the strategy, execution, and optimization of lifecycle marketing initiatives, focusing on segmentation, automation, and performance insights in a fully remote environment.

Key responsibilities

• Develop and manage the lifecycle marketing strategy, ensuring a balance between promotional campaigns and personalized communication
• Oversee campaign planning and execution, including Pardot builds, segmentation, and compliance management across all brands
• Analyze campaign performance and present actionable insights to improve business outcomes and connect email engagement to revenue

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 4+ years of experience managing high-volume email marketing or lifecycle programs
• Deep expertise with Pardot, including automation, segmentation, and engagement programs
• Strong understanding of lifecycle marketing, customer journeys, and behavioral triggers
• Experience with analytics to connect email performance to revenue through attribution reporting